Imaginary Forces – Paul Rand

Still. Paul Rand Video © Imaginary Forces 2007

Born Peretz Rosenbaum in Brooklyn, 1914, Paul Rand started his first job as an illustrator before subscribing to the European aesthetics and principles of modernist design. A man of great conviction to clear communicative graphic design, his visual language conjured some of the best work of the Amercian modernist era.
Imaginary Forces have put in to motion some of Rand’s better known pieces, narrated by Rand himself, creating a charming four minute video that gives you a brief insight in to the essence of his working principles.

>>> Watch Paul Rand Video