The possibilities for moving image within our daily environment and beyond the screen are only just beginning to open up. Eric Schuldenfrei works with animation, art and architecture. Architecture here being the most interesting link. We could be forgiven for immediately thinking of flashing commercial spots at London’s Piccadilly Circus and sloping back into our comfy ‘seen it before’ chairs. Designing for real concrete spaces though, and coupling that with motion, should however give much more realm for creative as constructive ideas. We shouldn’t just be thinking of another big screen on a surface with some fancy eye candy. Indeed, Eric Schuldenfrei tackles spaces as well as animates them with some beautiful results. And he is not alone……..
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