Channel Four made major innovations in the British TV
identity arena and was synonymous with creative ideas
and quality content. Their multi-coloured 3D logo of the
eighties has always been cause for reference in motion
graphics. Some of their more present day creations take
that initial 3D idea out of the realm of pure graphical
representation, placing it firmly within our environment
with ingenious effect. Structure, shape and play on
perception is the name of the game.

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