Les Arts Décoratifs is a wonderful museum based in one of the extensions of the Louvre in Paris. The setting is grand, the perfect place to stroll through a century of animation history. ‘La Pub s’anime’ is the exhibition. A rare collection of French films, artefact, drawings, cells, model sheets and information brought under the perspective of animation in the commercial World.
The exhibition begins with a brief introduction to the beginnings of French animation. Brief, it may be but rich all the same – Emile Reynaud’s ‘Autour d’une Cabine‘ plus Emile Cohl’s ‘Fantasmagorie‘ exhibiting a selection of early animation paraphernalia which sets the scene, in terms of animation as a new technique, for the abundant work that follows. Some of the better known names, Paul Grimault, André Sarrut or Alexandre Alexeieff are of course put in new light with a selection of their lesser known work for early 40’s & 50’s commercial work. Jacques Forgeot, Les Cinéastes Associés, Paul Casalini and the Bettiol brothers are all given full showing to lead us up to the early eighties and the beginning of 3D and the nineties with the likes of Pierre Coffin and the H5 collective.