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I managed to have a chat with Nicolas Loeillot some months back now for the magazine Designflux. We talked about his research in interactive and projected images in context with the real world. Many countries are far far behind in terms of implementing moving images in new spaces, getting messages out of the museum, the studio and off the net. So, whilst many seem lagging, Japan has not waisted time on taking the next step; introducing interactive screens for the general public.
Again, it is the commercial sector that has taken on the work however I do hope that this kind of development will be used for more than selling. This is surely an exciting time for designers working in this area. Creating moving images is one thing, making them interactive is another mind set – one that seems modeled for the moment, as in this example, on Internet site designs & interactions.